Providing Market Intelligence for 40 Years

In The News

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting streaming services keeps growing, while pay-tv subscriptions continue to fall. This year, 82% of US broadband households subscribe to at least one OTT service, up six points year-over-year, while 58% subscribe to a traditional pay-TV service, down four points year-over-year.

“The steady rise in online pay-TV adoption has made up for some of the significant drops in traditional pay TV,” said Steve Nason, Research Director, Parks Associates. “Video consumers are looking to online pay-TV services, either from a traditional provider or vMVPD, to offer a similar viewing experience and content offering to traditional pay TV but at a lower price point. However, online pay-TV providers, who don’t typically generate content on their own, have had trouble stabilizing subscriber costs as content fees continue to rise.”

From the article "Study: 82% of US Broadband Households Subscribe to at Least One OTT Service" by Tmera Hepburn.

Previously In The News

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

Caregiver Apps: Four Ways to Boost Adoption Rates

Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it c...

Is Voice Technology Behind The Success Of Those Smarthome Gadgets

"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

Close Up On A CEO: Taylor Howatson | LLAKL Week 12

Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive