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Study: 31% Of Broadband Households Have More Than One OTT Subscription

The study forecasts continued industry growth because of consumer willingness to subscribe to multiple OTT services. The report also pointed out that 2016 average OTT spending reached $7.95, an amount similar to the lowest tier for Netflix and Hulu. That figure also compares to a mere $0.80 for monthly video downloads by broadband-enabled households. Parks said that consumers can expect more news about OTT services and live broadcasts this year as Hulu, YouTube and others are expected to launch new services in 2017.

From the article "Study: 31% Of Broadband Households Have More Than One OTT Subscription" by David Kirkpatrick.

Previously In The News

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Roku Stock Retreats After Device Maker’s Roaring IPO

The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...

HBO Now Has 800,000 Paying Subscribers Since April Launch

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The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

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