In The News

Streaming Wars Heat Up As Roku Goes Ultra High-Definition

March 23, 2016

Research firm Parks Associates estimates that 86 million streaming devices will be sold globally by 2019. Among U.S. households with broadband, Roku leads with 37 percent market share, followed by Google Cast (previously Chromecast) at 19 percent, Apple TV at 17 percent and Amazon Fire at 14 percent.

From the article "Streaming Wars Heat Up As Roku Goes Ultra High-Definition" by Ari Levy.

Previously In The News

Parks: 83% of U.S. Internet Households Subscribe to at Least One OTT Service

A solid majority — 83% — of U.S. internet households now subscribe to at least one OTT service, according to new consumer research from Parks Associates. Meanwhile, 45% still subscribe to a tradi...

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

We all relish the chance to “turn our brains off” and let something or someone else tell us what we want. In fact, Netflix users pay a nominal monthly fee for just this kind of service. The streami...

What’s Driving The Growth Of Connected Health Devices?

More than 40 percent of U.S. broadband households now own a Connected Health product, up from 37 percent in 2016 and 33 percent in 2015, notes tech research consultancy Parks Associates. That rep...

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

All this comes together to create a “dramatically” different competitive reality than the FCC’s implicit assumption that fixed broadband and wireless broadband were not competitive substitutes or comp...

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About Parks Associates

Streaming Wars Heat Up As Roku Goes Ultra High-Definition

Previously In The News

Parks: 83% of U.S. Internet Households Subscribe to at Least One OTT Service

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

What’s Driving The Growth Of Connected Health Devices?

Competitive Reality of 5G Threatens Previous-FCC’s Title II Net Neutrality

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