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Streaming Wars Accelerate: What’s Working and Why

Parks Associates, a Dallas-area research outfit, is tracking more than 200 OTT services and there are plenty more beyond those, points out analyst Hunter Sappington. “With so many services it is hard for some to gain an audience,” he says. “Even niche services can get lost.”

From the articel "Streaming Wars Accelerate: What’s Working and Why" by Diane Garrett.

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Meanwhile, Roku's dominance is more evident than ever, with the company's devices accounting for 39% of the U.S. streaming media player installed base, according to estimates by Parks Associates. With...

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