Providing market intelligence for more than 35 years

In The News

Streaming Wars: The OTT Force Awakens

The OTT video genie is more than out of the bag. It has gone viral, mushrooming globally. And traditional media has responded, launching OTT video platforms to stake a claim in the direct-to-consumer video market — and lessen the impact of Netflix’s burgeoning global footprint.

More than 25% of OTT video services in the U.S. market today launched this year, and 40% of services bowed within the last two years, according to Parks Associates. Nearly 60% of U.S. broadband households have used at least one OTT video service in the past 30 days. More than 25% of households used two or more OTT video services in the past 30 days.

From the article "Streaming Wars: The OTT Force Awakens" by Erik Gruenwedel.

Previously In The News

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

Why MDUs Are Helping Expand the Smart Home Market

Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...

New RMR Opportunity: Smart Thermostat Service?

Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to...

4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive