Providing Market Intelligence for 40 Years

In The News

Streaming Wars: The OTT Force Awakens

The OTT video genie is more than out of the bag. It has gone viral, mushrooming globally. And traditional media has responded, launching OTT video platforms to stake a claim in the direct-to-consumer video market — and lessen the impact of Netflix’s burgeoning global footprint.

More than 25% of OTT video services in the U.S. market today launched this year, and 40% of services bowed within the last two years, according to Parks Associates. Nearly 60% of U.S. broadband households have used at least one OTT video service in the past 30 days. More than 25% of households used two or more OTT video services in the past 30 days.

From the article "Streaming Wars: The OTT Force Awakens" by Erik Gruenwedel.

Previously In The News

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

New Study Shows The Growing Decline of Cable TV

In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a st...

There Are Over 200 Streaming Services in The United States

Apparently, there is a streaming service for almost everything according to a new study from Parks Associates. Want to watch Japanese Anime well there is a streaming service for that. Want a service t...

Nearly Half of Americans Looking for a New Home Want Smart Technology

A recent survey from Coldwell Banker Real Estate LLC and Parks Associates found Americans are taking a different view about homes that are ready to move into, as an increasing percentage now requires...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive