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Streaming wars: Amazon launches an improved Fire TV to rival the new Apple TV

September 16, 2015

According to research firm Parks Associates, the Amazon Fire TV outsold the Apple TV last year, but both devices were beaten by the unsung leader of the streaming world, Roku. Roku, which makes only digital media devices and is not nearly the kind of omnipresent, global corporation that both Amazon and Apple are, has quietly carved out a large slice of the streaming market.

But it could soon lose its top spot if one or both of Apple’s or Amazon’s improved devices takes off. And so, to make this a true Mexican standoff, there are already rumors of a Roku 4 coming this fall.

From the article "Streaming wars: Amazon launches an improved Fire TV to rival the new Apple TV" by Adam Epstein.

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About Parks Associates

Streaming wars: Amazon launches an improved Fire TV to rival the new Apple TV

Previously In The News

Amazon Music Unlimited Joins The Battle Of The Streaming Funnels

Things To Come This Year

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

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