Register

I agree with the Privacy Policy

In The News

Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only

July 25, 2025

Cord Cutters News

Parks Associates, in partnership with InterDigital, dives deep into this shifting landscape in their new report, Streaming Live Sports: Where Opportunity Meets Complexity.

Research from the study gives depth and insight into the good, bad, and glitchy aspects of sports streaming in 2025, and how the live sports-streaming landscape is experiencing a seismic shift.

According to the new research, 43% of U.S. internet households identify as “Sports Viewers,” and 40% of them now watch games exclusively via streaming services. As traditional broadcast models give way to direct-to-consumer (D2C) offerings, the live sports streaming market has never been more vibrant or more challenging.

“As traditional pay-TV services continue to shed subscribers, the economics of sports broadcasting are changing. Streaming creates new revenue opportunities for both sports leagues and streaming services,” said Michael Goodman, Senior Analyst, Parks Associates.

From the article, "Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only" by Raymond McCain

Previously In The News

The Smart Money: AVS-01 Gains Traction

Parks Associates research has uncovered low awareness about the standard from dispatchers and first responders, with several also indicating concerns about the implementation due to the fragmented nat...

Microsoft IT outage: What the world would look like without internet

Beyond the obvious forms of communication (WhatsApp, Zoom, social media, email, etc.), the number of internet-connected devices per household in the US now stands at around 17 (it was one or two in th...

‘You could hear a man’s voice coming from our cameras’: Woman issues warning to everyone who has security cameras

In 2023, Parks Associates claimed that 20% of American households now have video doorbells. From the article, "‘You could hear a man’s voice coming from our cameras’: Woman issues warning to every...

How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain point...

‹
1
2
...
38
39
40
41
42
43
44
...
742
743
›