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Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only

July 25, 2025

Cord Cutters News

Parks Associates, in partnership with InterDigital, dives deep into this shifting landscape in their new report, Streaming Live Sports: Where Opportunity Meets Complexity.

Research from the study gives depth and insight into the good, bad, and glitchy aspects of sports streaming in 2025, and how the live sports-streaming landscape is experiencing a seismic shift.

According to the new research, 43% of U.S. internet households identify as “Sports Viewers,” and 40% of them now watch games exclusively via streaming services. As traditional broadcast models give way to direct-to-consumer (D2C) offerings, the live sports streaming market has never been more vibrant or more challenging.

“As traditional pay-TV services continue to shed subscribers, the economics of sports broadcasting are changing. Streaming creates new revenue opportunities for both sports leagues and streaming services,” said Michael Goodman, Senior Analyst, Parks Associates.

From the article, "Streaming vs. Broadcast: Study Finds That 40% of Sports Fans Go Digital-Only" by Raymond McCain

Previously In The News

Providers Fine-tune Their Business Models As A La Carte Streaming Services Proliferate

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...

Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

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