Providing Market Intelligence for 40 Years

In The News

Streaming TV's Golden Age in Peril Amid Cord-Cutting Fears

"Hulu's DNA has been recent episodes of TV shows," said Glenn Hower, an analyst at the research firm Parks Associates.

The apparent anxiety at television companies is common to any industry that's faced what Harvard business professor Clayton Christensen calls "The Innovator's Dilemma." That's when established companies find their big, lucrative businesses undercut by innovative rivals with cheaper -- and, at least at first, less profitable -- alternatives. The big companies can't embrace the new approaches without helping cannibalize their own cash cows.

From the article "Streaming TV's Golden Age in Peril Amid Cord-Cutting Fears" by Anick Jesdanun.

Previously In The News

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

More than 50% US broadband households subscribe to both pay-TV, OTT video service

New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...

Stocks Focus in Frontline Brokers- AT&T, Inc. (NYSE:T), Square, Inc. (NYSE:SQ)

“As far as a timeline, three to five years seems a little aggressive,” stated Glenn Hower, an OTT analyst at Dallas-based market research firm Parks Associates. “I don’t think it’s possible.” From...