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Streaming TV Channel Market Share Has Nearly Doubled, Study Says

News tracking the rise of over-the-top streaming services is nothing new. Parks Associates recently found that only about a third of traditional pay TV customers are happy with their service. Some 63 million U.S. broadband households already subscribe to an OTT video service, the firm added. Fluent LLC piled on to those stats earlier this month with findings that indicate around two-thirds of U.S. internet users overall watch or have access to a streaming service, as do 61 percent of cable subscribers.

From the article "Streaming TV Channel Market Share Has Nearly Doubled, Study Says" by Diana Goovaerts.

Previously In The News

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According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...

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Research group Parks Associates published a report in 2022 in collaboration with SmartThings that stated that 54% of US internet households think their electric bills are too high. Plus, 56% of them w...

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