In last few years, the conversation around cutting the cord has gained considerable traction in the U.S. Cord-cutting refers to the pattern of viewers canceling their DTH (direct-to-home) or cable TV subscriptions in favor of online streaming services like Amazon Prime Video, Hulu, Netflix, et al.
Parks Associates estimated that in 2008, about 0.9 million American households relied entirely on the Internet for television viewing, however, by 2017, this figure had increased to 22.2 million.
Most streaming services offer a better viewing experience than the dated interface an electronic programming guide can manage. Except during live sports, there are no ad breaks, and the censorship is mostly ignored.
From the article "Streaming Services Are Vying For Dominance In India As Cord Cutting Finally Takes Off" by Abhishek Baxi.
Analysts and leading company executives, including Vivint Smart Home, Rovi, AT&T Digital Life, Schneider Electric, Comcast and Hewlett-Packard, all took part in panel discussions. A major highlight...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
More than two-thirds of U.S. internet-connected (a.k.a. “broadband”) households now subscribe to a streaming service such as Netflix and about four out of ten (38 percent) subscribe to more than one s...
A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers...
