In The News

Streaming service bundles are a new way to attract subscribers

August 17, 2020

The demand for over-the-top (OTT) media services exploded when the global coronavirus pandemic forced millions of people to refrain from social gatherings and stringent lockdown measures heavily regulated their outdoor activities. The mass stay-at-home mandate saw an increase in the churn rate of US OTT services which hiked up to 41% in the first quarter of 2020 (during the peak of the pandemic), a 35% increase from last year, according to analyst firm Parks Associates.

“With movie theaters closed and cinematic productions and live events canceled or postponed, services are lacking some high-dollar content at the same time overall video consumption is accelerating,” Steve Nason, Research Director, Parks Associates remarked.

From the article "Streaming service bundles are a new way to attract subscribers" by Jia Jen Low.

‹
1
2
...
6
7
8
9
10
11
12
...
776
777
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Streaming service bundles are a new way to attract subscribers

Previously In The News

Netflix Price Increase 2026: New Rates for Every Subscription Tier

Paid streaming for cheapskates is having a moment

Adoption Of Smart Home Access Solutions Grows Across US

Pennsylvania lawmakers make their first move to regulate data centers, as the industry booms

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us