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Streaming paradox: More options, less clarity in business models

Recent data from Parks Associates noted the extent of this shift: 59% of subscriptions across the eight leading streaming video-on-demand services in the third quarter of 2024 were basic-tier subscriptions with ads. The rise of ad-supported tiers comes as 46% of internet households have now cut the cord from traditional pay TV, representing 56 million households seeking alternatives.

From the article, "Streaming paradox: More options, less clarity in business models" by Dak Dillon

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According to Parks Associates, there is a strong overlap with security and smart home households and solar panel ownership: 17% of security system owners report also owning solar panels, compared to j...

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Parks Associates hosted the 18th annual CONNECTIONS Summit at CES, bringing industry leaders from the connected home together to share insights and updates on the state of the smart home and security...

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A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in...

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