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Streaming paradox: More options, less clarity in business models

Recent data from Parks Associates noted the extent of this shift: 59% of subscriptions across the eight leading streaming video-on-demand services in the third quarter of 2024 were basic-tier subscriptions with ads. The rise of ad-supported tiers comes as 46% of internet households have now cut the cord from traditional pay TV, representing 56 million households seeking alternatives.

From the article, "Streaming paradox: More options, less clarity in business models" by Dak Dillon

Previously In The News

86m streaming device sales by 2019

Parks Associates research finds the global annual unit sales for streaming media devices, including both player and stick form factors, will increase from 30 million units in 2013 to 86 million units...

58% of US households regularly use OTT

Parks Associates consumer research finds the majority (58 per cent) of broadband households in the US use at least one OTT video service on a monthly basis, while more than 25 per cent of households u...

US homes using media players for online content

More than 20 per cent of broadband households with Internet-connected CE use streaming media players the most for online video Connected CE research from Parks Associates finds a steadily increasin...

UK: Only 3% cancelled OTT in past year

Parks Associates research shows only 3 per cent of UK broadband households cancelled a subscription to an OTT video service in the past 12 months, while 33 per cent of UK broadband households currentl...

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