Register

I agree with the Privacy Policy

In The News

Streaming paradox: More options, less clarity in business models

May 21, 2025

OTT

streaming

SVOD

AVOD

advertising

FAST

NewscastStudio

Recent data from Parks Associates noted the extent of this shift: 59% of subscriptions across the eight leading streaming video-on-demand services in the third quarter of 2024 were basic-tier subscriptions with ads. The rise of ad-supported tiers comes as 46% of internet households have now cut the cord from traditional pay TV, representing 56 million households seeking alternatives.

From the article, "Streaming paradox: More options, less clarity in business models" by Dak Dillon

Previously In The News

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...

‹
1
2
...
428
429
430
431
432
433
434
...
733
734
›

Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Primary Research

Research Services

Event

Analyst Insights

Media

About Parks Associates

Streaming paradox: More options, less clarity in business models

Previously In The News

91% of viewers like streaming aggregation, survey says

The U.S. has nearly 300 OTT services to choose from

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

Could streaming giants start to clamp down on password sharing?

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store