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Streaming paradox: More options, less clarity in business models

May 21, 2025

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Recent data from Parks Associates noted the extent of this shift: 59% of subscriptions across the eight leading streaming video-on-demand services in the third quarter of 2024 were basic-tier subscriptions with ads. The rise of ad-supported tiers comes as 46% of internet households have now cut the cord from traditional pay TV, representing 56 million households seeking alternatives.

From the article, "Streaming paradox: More options, less clarity in business models" by Dak Dillon

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About Parks Associates

Streaming paradox: More options, less clarity in business models

Previously In The News

Smartphones driving consumer demand for connected cars to an all-time high

PayPal Leads The Way In US Mobile Payments, But Retailers Not Happy

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

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