Providing market intelligence for more than 35 years

In The News

Streaming is transforming the telco bundle – Industry Voices: Sorensen

According to Parks Associates Q3 2023 data, 21% of households have dropped legacy pay-TV completely and only stream their pay-TV services, and just 18% report only accessing legacy pay-TV via a set-top box. 

According to Parks Associates Q3 2023 data, 62% of US internet households subscribed to some form of pay-TV service, defined as a paid subscription for a bundle of live channels. 21% of households have dropped legacy pay-TV completely and only stream their pay-TV services, and just 18% report only accessing legacy pay-TV via a set-top box. A growing percentage (24%), access their pay-TV services through both means.

Parks Associates pay tv adoption

Parks Associates traditional vs OTT video services

According to Parks Associates Q1 2024 research, Spectrum TV services are in 23% of internet homes while Optimum has hovered around 4%.

Parks Associates Spectrum and Optimum

Additionally, bundles help prevent churn of the subscriber completely departing. Parks Associates anticipates we will continue to see the reemergence of a new kind bundle as a way for pay-TV providers to reengage and entice lost customers.

From the article, "Streaming is transforming the telco bundle – Industry Voices: Sorensen" by Eric Sorensen

Previously In The News

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...

Disney's 3 streaming services jumped into the US top 5, researcher says

Disney's bumper launch of Disney Plus in the last year has helped all three of the company's streaming services -- Hulu, Disney Plus and ESPN Plus -- to rank in the top-five most popular US streaming-...

HBO Max: Everything to know about HBO's streaming app

But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...

Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive