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In The News

Streaming Is the New Cable

October 16, 2019

"NBC has announced its own service that will launch in 2020, and CBS' success is part of the motivation," said Brett Sappington, senior research director at Parks Associates.
"NBC also wants to gain a foothold in the OTT space rather than being left out," he told TechNewsWorld.

From the article "Streaming Is the New Cable" by Peter Suciu.

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“Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don’t believe it should be overly concerned,” said Parks Associates...

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Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...

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