Providing market intelligence for more than 35 years

In The News

Streaming Is the New Cable

"NBC has announced its own service that will launch in 2020, and CBS' success is part of the motivation," said Brett Sappington, senior research director at Parks Associates.
"NBC also wants to gain a foothold in the OTT space rather than being left out," he told TechNewsWorld. 

From the article "Streaming Is the New Cable" by Peter Suciu.

Previously In The News

Where’s the antenna support on streaming-TV boxes?

Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...

Nest selling cheaper Internet-connected thermostat to reach masses

Tom Kerber of the research and consulting firm Parks Associates said the cheaper thermostat could persuade more shoppers to try Nest. Just 11 percent of American households with broadband Internet hav...

Nest selling cheaper Internet-connected thermostat to reach masses

Tom Kerber of the research and consulting firm Parks Associates said the cheaper thermostat could persuade more shoppers to try Nest. Just 11 percent of American households with broadband Internet hav...

Apple, Google, Samsung Eye Mobile as a Way to Capture Smart Home Data

It’s no secret that telecos and cable operators are pushing to deliver smart home services alongside their other Internet of Things ventures. With offerings including connected routers, home security,...