Providing market intelligence for more than 35 years

In The News

Streaming in 2025 Isn’t the Bargain It Used to Be

A recent Parks Associates report found that nearly half of U.S. households subscribe to five or more streaming video services, and 23% subscribe to eight or more.

The bottom line? Cutting the cord can still save you money, but it’s no longer the slam dunk it used to be. According to Parks Associates, 58% of U.S. internet households now identify as "cord-nevers" or "cord-cutters," but many are running into the same frustrations that made them leave cable in the first place. Growth in streaming has slowed, and churn is up – a sign that this model isn’t as easy or affordable as it once promised.

From the article, "Streaming in 2025 Isn’t the Bargain It Used to Be" by Suzanne Kantra

Previously In The News

Connected health: what’s different than last year?

This Editor was interested in what the organizers of the annual Connected Health Summit, now taking place in San Diego, are seeing as the differences in the digital health and remote monitoring sector...

ONLINE VIDEO ROUND UP: Google, YouTube, Stats from Super Bowl 2017 and More

According to a new Parks Associates report, churn rates for OTT video services are 19% of U.S. broadband households, which would mean that about one in five households have cancelled an OTT service in...

Amazon & Roku Control Almost 70% of The US Streaming Player Market

We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This lea...

Autonomous Cars Could Bring $20 Billion to Hollywood

The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half want their next car to offer Wi-Fi, according to Jennifer Kent, connected car analyst for Parks Ass...