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Streaming Could Lead to Better Ads, Enhanced Experiences

March 12, 2026

Streamers already offer a lighter ad load than linear TV – 4-8 min/hr. vs. 17 min with linear; but according to Parks Associates, 44 percent of consumers still feel there are too many ads.

From the article, "Streaming Could Lead to Better Ads, Enhanced Experiences" by Andy Marken

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About Parks Associates

Streaming Could Lead to Better Ads, Enhanced Experiences

Previously In The News

The Smart Money: Deep Dive on the False Alarm Issue

3 Billion More Reasons to Buy Amazon Stock

Parks: 89% of U.S. Households Have a Streaming Video Subscription

Streaming is transforming the telco bundle – Industry Voices: Sorensen

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