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Streaming Could Lead to Better Ads, Enhanced Experiences

Streamers already offer a lighter ad load than linear TV – 4-8 min/hr. vs. 17 min with linear; but according to Parks Associates, 44 percent of consumers still feel there are too many ads.

From the article, "Streaming Could Lead to Better Ads, Enhanced Experiences" by Andy Marken

Previously In The News

People Sharing Passwords Are a Growing Problem For Netflix

Industry analysts say companies are missing a chance to grow revenue. An analysis by Parks Associates estimated streaming providers will lose $550 million in 2019 from password sharing. "There has...

Goldman’s Biogen ‘Conviction,’ New UnitedHealth CEO, Virtual Doctor Visits

There's climbing demand for virtual doctor visits. A recent survey by Parks Associates finds that Americans are increasingly interested in telemedicine and virtual doctor visits, especially following...

Apple Is Losing Its Cool Factor, And That's A Problem If It Wants To Break Into TV

Apple’s final miss on the cool front has been in the streaming device market, where three recent studies, from Parks Associates, ComScore and eMarketer have Apple TV trailing significantly behind Roku...

Roku To Wall Street: Not Just An Unprofitable Hardware Business

Roku is also up against tremendously deep-pocketed rivals: Apple, Amazon and Google. Both Apple and Amazon released new streaming media devices in September. “We’re fortunate to be the only player wit...

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