Streamers already offer a lighter ad load than linear TV – 4-8 min/hr. vs. 17 min with linear; but according to Parks Associates, 44 percent of consumers still feel there are too many ads.
From the article, "Streaming Could Lead to Better Ads, Enhanced Experiences" by Andy Marken
Limited customer awareness remains a significant barrier to participation in residential demand response programs, Parks Associates and Resideo Grid Services said in a report released last month. ...
According to a new report from wireless video innovator InterDigital, Inc. and research firm Parks Associates, more than half of sports viewers hit frustrating roadblocks like buffering, lag, and poor...
This year, more viewers will turn to streaming services than try to watch on traditional pay-TV services like cable or satellite. That’s according to InterDigital, Inc. and Parks Associates, which has...
Today, seamless connectivity is a necessity. We are moving to smarter homes and more connected devices, causing the demand for reliable and efficient Wi-Fi solutions to grow exponentially. In fact, ac...
