In The News

Streaming Could Lead to Better Ads, Enhanced Experiences

March 12, 2026

Streamers already offer a lighter ad load than linear TV – 4-8 min/hr. vs. 17 min with linear; but according to Parks Associates, 44 percent of consumers still feel there are too many ads.

From the article, "Streaming Could Lead to Better Ads, Enhanced Experiences" by Andy Marken

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About Parks Associates

Streaming Could Lead to Better Ads, Enhanced Experiences

Previously In The News

One-third of consumers say they have trouble finding a new ISP

Parks Associates reports that nearly 30% of recent internet subscribers faced difficulties when searching for a new provider

The Challenges Consumers Face in Choosing an Internet Service Provider

Study: US net subs favour fibre SPs

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