Providing market intelligence for more than 35 years

In The News

Streaming 4K yet? AT&T adds unlimited data option to U-Verse

Despite the added fee, the unlimited plan will resonate with a distinct group of users, particularly gamers and online video addicts. AT&T will send warnings to anyone who is getting close to their data cap for the month. 

The company said that those who use both U-verse broadband and TV service, or even DirecTV subscribers, will be exempted from the new limits. As Buckley points out, Parks Associates found that 43 percent of subscribers do not know their current broadband speed. 

From the article "Streaming 4K yet? AT&T adds unlimited data option to U-Verse" by Nathaniel Lee.

Previously In The News

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

More than 10 million smart home devices will be sold in the U.S. by 2021

Most people buy smart blinds, lights and thermostats physical stores today, looking for a bit of handholding with their smart home purchase. But that could change over time as consumers expectations g...

Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

130% growth in US broadband households that subscribe to two or more OTT services: Parks Associates

Parks Associates research finds that the percentage of households with multiple OTT subscriptions has increased by 130% since 2014. In 2019, forty-six percent of US broadband households subscribe to t...