Providing market intelligence for more than 35 years

In The News

Streamer Sales: Roku Stays On Top And Amazon Ties At Second With Google

At the INTX show in Boston this week, OTT services are undoubtedly top-of-mind as service providers consider how to stay on top of all the ways consumers want to access, bundle and buy content. Parks Associates used the confab to roll out new research that shows Roku is still the most popular brand of streaming media players, accounting for 30 percent of the players purchased from Q1 2015 to Q1 2016. Amazon moved into a virtual tie with Google at 22 percent of sales, the research says. Parks also reports that along with Apple TV (20 percent), the four major players account for 94 percent of the streaming media players purchased, up from 86 percent in 2014.

From the article "Streamer Sales: Roku Stays On Top And Amazon Ties At Second With Google" by Laura Hamilton.

Previously In The News

3 Stocks That Look Just Like Google in 2004

Yet just like Google in 2004, Roku dominates its market. According to market researcher Parks Associates , Roku boasts a 37% market share in "over the top" streaming devices. Amazon's Fire TV, Apple T...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...

DirecTV Wants To Be The Online Substitute For Cable

But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue’s numbers are harder to get a handle on, but it’s not on the list of top 10 most...