Providing Market Intelligence for 40 Years

In The News

Stat Firm Reports Less Than 1% of Subscribers Playing Netflix Games

“Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don’t believe it should be overly concerned,” said Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.

“Netflix is a company known for streaming video entertainment, not gaming,” Parks observed.
 

From the article, "Stat Firm Reports Less Than 1% of Subscribers Playing Netflix Games." by John P. Mello Jr..

Previously In The News

Fitbit, Apple Watch could bring new era of health monitoring

Sixteen percent of US households with broadband connections report owning at least one smartwatch, according to data from Parks Associates, a market research firm. That's up from 4 percent in the firs...

What Hulu needs to beat Netflix

Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...

Amazon's New Netflix Competitor Is A Bad Deal For Most People

The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...

Netflix's Subscribers Are Much More Loyal Than Hulu And Amazon Prime's

Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...