Providing market intelligence for more than 35 years

In The News

Sprint Launches New Unlimited Freedom Plan With Unlimited Data, Talk And Text

Wireless data usage is growing steadily from 2015 to 2016 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data consumption grew 28% from 3Q15 to 2Q16. Among mobile consumers under the age of 25, there was a 38% increase in data use per month from 2015. With unlimited plans that are affordable and on a great network, customers can use as much data as they want with no worries.

From the article "Sprint Launches New Unlimited Freedom Plan With Unlimited Data, Talk And Text" by Brad Ward.

Previously In The News

Over 70% of TV viewing by young not TV or live-streaming

TV-viewing research from Parks Associates finds that live TV viewing among all video consumption has continued to decline overall among US broadband households – nearly 60 per cent of video viewed on...

Parks: Cord-cutting Up

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...