Providing Market Intelligence for 40 Years

In The News

Spotify Expands Auto Presence as Android App Comes to MirrorLink

Mirroring” platforms such as MirrorLink, CarPlay and Android Auto allow drivers to use their cars’ controls and speakers for apps that run on their mobile devices. Some carmakers, such as GM, also offer their own built-in interfaces.

For Spotify and other streaming services, it makes sense to make their apps available in as many in-car platforms as possible, says Jennifer Kent, connected-car analyst at Parks Associates. “We definitely see that music services are among the most popular in connected vehicles, because it rides the rails of consumer behavior in a vehicle already,” she tells Billboard.

From the article "Spotify Expands Auto Presence as Android App Comes to MirrorLink" by Marc Hogan.

Previously In The News

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

Smart home devices are 'valuable' to 75% of those who use them

As it turns out, smart home owners are really satisfied customers. Give them a chance to buy a connected device, like a smart thermostat, and nearly 75 percent of them are really happy with what they...

Facebook is developing a voice assistant, and it already has a home of its own

But Portal takes the social network off smartphones, which people typically use to access Facebook, and on to something larger — a smart display. People are expected to buy more than 64 million smart...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...