A report from InterDigital and Parks Associates – Streaming Live Sports: Where Opportunity Meets Complexity – reveals a plethora of information about how US sports fans view content, and the pros and cons of sports streaming.
“The sports media landscape is transforming, as sports programming transitions from traditional broadcast and cable networks to streaming,” adds Michael Goodman, senior analyst at Parks Associates. “Sports fans now have more ways than ever to engage with their favorite teams or sports. Many niche sports and out-of-market matches, previously unavailable, are now easily accessible, which can expand the sports audience, and providers have new opportunities to engage viewers in interactive activities, such as multicasts, live chats, and in-game betting, provided the experience is easy and seamless.”
From the article, "Sports streaming pain points revealed in report" by Jake Bickerton
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