More than a third (38%) of U.S. internet households subscribe to at least one sports-specific streaming service, up from just 4% in 2019, according to a new report from Parks Associates.
Among the other Parks Associates’ findings:
“Sports have become the backbone of live streaming adoption,” Michael Goodman, Parks Associates senior contributing analyst, said in a prepared statement about the sports streaming report.
“The ability to deliver interactive, data-driven, and personalized experiences is changing how audiences connect with their favorite teams and leagues. Our research illustrates the huge potential for new monetization models as engagement deepens across connected screens.”
From the article, "Sports Streaming Jumps in Popularity: Report" by Phil Britt
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