Providing Market Intelligence for 40 Years

In The News

Sports Streaming Jumps in Popularity: Report

More than a third (38%) of U.S. internet households subscribe to at least one sports-specific streaming service, up from just 4% in 2019, according to a new report from Parks Associates.

Among the other Parks Associates’ findings:

  • 52% of NFL and college football viewers engage with interactive features while watching.
  • $76 billion is the total value of the NBA’s new 11-year media rights deal beginning in 2025–26.
  • 26% of NBA TV revenue under the new deal will come from Amazon Prime Video.

“Sports have become the backbone of live streaming adoption,” Michael Goodman, Parks Associates senior contributing analyst, said in a prepared statement about the sports streaming report.

“The ability to deliver interactive, data-driven, and personalized experiences is changing how audiences connect with their favorite teams and leagues. Our research illustrates the huge potential for new monetization models as engagement deepens across connected screens.”

From the article, "Sports Streaming Jumps in Popularity: Report" by Phil Britt

Previously In The News

Why Yahoo faded: The Internet changed, but it didn't

Yahoo said Wednesday that it plans to hollow itself out, spinning off its core business and leaving the company as little more than a way for shareholders to keep Yahoo's stake in Chinese e-commerce g...

Comcast, DirecTV Among Pay-TV Operators Kicking The Tires On Virtual Reality

With big technology companies like Facebook making $2 billion investments into VR headset makers like Oculus VR, the investments being made are simply too big to be minimized. "I'm a converted skep...

Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR

In FierceCable's latest special report, we look at the reasons why the video entertainment business should take VR seriously and invest in it. "I'm a converted skeptic -- there's just too many big com...

What the Street Got Wrong About Google

Market research and consulting firm Parks Associates estimates that 19 percent of households with broadband in the U.S. already own a smart home device, thanks in part to increased smartphone ownershi...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive