Providing market intelligence for more than 35 years

In The News

Sports streamers are keeping more subscribers after seasons end

New data from Parks Associates shows use of sports streamers is on the rise.

For a long time, sports leagues were leery of streaming platforms, knowing they could make more revenue by putting games on broadcast or cable TV channels as they had for decades. But new data from Parks Associates shows that customers are increasingly willing to use sports streaming services, and that will help convince leagues even further that doing business with streamers is in their long-term interest.

Parks reports that two-thirds of sports streaming service customers keep their subscriptions after seasons end. More than half of customers who cancel those subscriptions say they’re very likely to re-subscribe in the future.

Parks’s data shows conclusively that viewers are more willing than ever to follow live sports to streaming, and that they will stay with those services even if they can’t necessarily watch live games year-round.

From the article, "Sports streamers are keeping more subscribers after seasons end" by David Satin

Previously In The News

One in 10 smart home device owners report unresolved technical problems

Smart home devices are supposed to make our lives easier, but if they suddenly stop working without warning, they can end up doing just the opposite. According to new research, more than one in 10 peo...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Analyst: 52% US households dual pay-TV/SVoD

According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive