Providing market intelligence for more than 35 years

In The News

Spain Leads Cord-Cutting

Parks Associates research shows despite 16 per cent of Spanish pay-TV households subscribing to pay-TV for the first time last year, the country’s broadband households still exhibit high incidences of cord-shaving, cord-cutting, and “cord nevers.”

From the article "Spain Leads Cord-Cutting" by advanced-television.com

Previously In The News

Unlimited Data No Longer Gets Mobile Subscribers to Change Plans

While unlimited data plans were once sought after by mobile subscribers who worried video viewing would use up their data allotment too quickly, those plans no longer get customers to switch carriers....

Pay TV Meets OTT: 1 in 5 Get Streaming Service Through Pay TV

It's the embodiment of "If you can't beat 'em, join 'em": Researcher Parks Associates released data today showing that 21 percent of pay TV subscribers in the U.S. also subscribe to a streaming servic...

Donald Trump Livestreams Third Debate On Facebook: A Glimpse Into Trump TV?

"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...

Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks

The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...