Providing Market Intelligence for 40 Years

In The News

Sony Unveils Slew of New PlayStation Titles

"A lot of enthusiasts are looking forward to the PS4 VR, so it should be a hit during the holiday season," noted Brett L. Sappington, director of research at Parks Associates.

Sony's VR offering also has the potential to bring some PC gamers back into the fold.

"The console market has started losing out to computer-based game play. Computer games are on the ascendance and console sales have been flagging," Sappington told TechNewsWorld.

"PC-based VR takes a real beefy computer so there's a good chance the console will take the early lead in the VR world," he said.

From the article "Sony Unveils Slew of New PlayStation Titles" by John P. Mello Jr.

Previously In The News

Amazon Prime Improves Its Customer Retention Rate

It's also comparable to the 9% annual churn for Netflix (NASDAQ:NFLX), which tops all streaming services, and much better than the 50% rate for Hulu, according to research from Parks Associates. Aside...

2018 Market Report: Security and the Smart Home Installation Channel

More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...

Survey Find Home Builders Embracing Whole-Home Networks as Standard Offering in MDUs

A recent survey from Parks Associates finds builders are starting to provide smart home-ready networking infrastructure in new developments as a standard offering. From the article, "Survey Find Ho...

Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...