Providing market intelligence for more than 35 years

In The News

Sony Goes All In on PlayStation

Sony has also been trying to make the PS4 a set-top box. Channel packages for its PlaySation Vue streaming-TV service start at $30 a month in some places and include programming from U.S. broadcast networks and cable favorites such as ESPN, the Food Network, and HBO. Sony said on Oct. 27 it will make Vue, which is accessible on its consoles as well as devices from Amazon.com, Google, and Roku, available on its high-end TVs.

These diversification efforts are far from guaranteed. Vue, which was introduced in the U.S. in March, has about 100,000 subscribers, a sliver of comparable streaming services such as Dish Network’s Sling TV, which researcher Parks Associates says has about 1 million subscribers. 

From the article "Sony Goes All In on PlayStation" by Bruce Einhorn.

Previously In The News

Industry Voices—Sappington: A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Instant View-Federal Judge OKs AT&T Takeover of Time Warner

BRETT SAPPINGTON, DIGITAL ENTERTAINMENT RESEARCH DIRECTOR, PARKS ASSOCIATES, DALLAS: "If you're AT&T, who do you want to include in your own skinny bundle? The channels you own. This means if you'r...