Providing market intelligence for more than 35 years

In The News

Sonos Launches Rent-a-Speaker Pilot Program

Sonos' Flex program addresses one of the biggest barriers to consumers shopping in the connected market, noted Chris O'Dell, research analyst at Parks Associates, an Addison, Texas-based market research and consulting company specializing in consumer technology products.

"Our research shows that upfront costs are a leading barrier to adoption of connected products, as nearly half of smart home device non-owners and non-intenders cite affordability as a reason for not buying one of these devices," he told TechNewsWorld.

From the article "Sonos Launches Rent-a-Speaker Pilot Program" by John P. Mello, Jr.

Previously In The News

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

Advanced voice control technology is a growing good bet, especially when it comes to consumers on the younger end of the demographic spectrum. Millennials show particular comfort with voice control of...

Nest announces new hardware products in answer to critics

Tom Kerber, a director overseeing Internet-of-things strategy for Parks Associates, said sales for video doorbells have grown dramatically in recent years because of the popularity of online shopping....

How the Smart Remote Lost Its Way

“If we think about any company that tried to make a dent in that, what comes to mind is Harmony,” says Paul Erickson, senior analyst at research company Parks Associates. “It wasn’t just that they gav...

Fitbit Buys Smartwatch Pioneer Pebble Amid Wearables Shakeup

The smartwatch market has also slumped. Apple Watch sales are down this year, and Lenovo’s Motorola brand has dropped out of the market. Most people simply aren’t finding reasons to buy them: Smartwat...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive