Providing Market Intelligence for 40 Years

In The News

Someone just bought your smart home. Did they get your data, too?

There's a wide range of devices to be aware of when you move in to a smart home, including door locks, alarms, security cameras, garage-door openers, lighting systems, smoke detectors, and irrigation systems, as well as modems, gateways and hubs that tie them all together. Large appliances like refrigerators, washers and dryers also increasingly are connected.

Though less than 20 percent of U.S. homes have these kinds of things built in, adoption is growing from the high end of the market, according to research company Parks Associates. Parks estimates 32 percent of homes larger than 3,000 square feet (278 square meters) have at least one smart product.

From the article "Someone just bought your smart home. Did they get your data, too?" by Stephen Lawson.

Previously In The News

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That report also found that playing music and getting the weather were the top uses of smart speakers, wh...

Walmart seeks to unload Vudu: report

Brett Sappington, senior research director and principal analyst at Parks Associates, added that the transactional market for video, Vudu’s core business, has begun eroding as movie studios no longer...

Wolk’s Week in Review: Is anyone paying for Flixes, vMVPDs get hot (for now)

A new study from Parks Associates reveals that a whopping 43% of households are planning to switch to vMVPDs this year, a category I’m willing to bet few of them were even aware of a year or two ago,...