Providing Market Intelligence for 40 Years

In The News

Softbank Is Betting $32 Billion on ARM That the Internet of Things Will Pay Out

The good news, for SoftBank and ARM, is that it’s got as good a chance as anybody to do just that. “[ARM] processors are ideally suited for IoT applications,” says Parks Associates Research Director Tom Kerber, citing their efficiency and affordability. The same strengths that helped ARM take over the world’s smartphones will help it do the same with connected devices.

From the article "Softbank Is Betting $32 Billion on ARM That the Internet of Things Will Pay Out" by Brian Barrett.

Previously In The News

A ‘move-in-ready' house now means smart home devices are inside

For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....

Facebook is developing a voice assistant, and it already has a home of its own

But Portal takes the social network off smartphones, which people typically use to access Facebook, and on to something larger — a smart display. People are expected to buy more than 64 million smart...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...