Providing Market Intelligence for 40 Years

In The News

Soccer fans more willing to pay to stream than other sports

Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games.
 
Over 60% of soccer fans put themselves in the ‘high likelihood’ to pay more than $20 per month for all games. This is the highest of the 10 sports included. However, something interesting to note is that the other sports are specific leagues. For instance, Parks Associates used the NHL, NBA, NFL or MMA. Soccer is simply just soccer.
 
One way to explain Parks Associates’ data is to say soccer fans are simply used to paying more to stream, and they want it that way. Well, soccer fans do not want to pay more, they simply want to have access to more competitions. Consequently, they are more comfortable paying for it.
 
Looking holistically at OTT sports rights in the United States, Parks Associates expects it to boom. In other words, streaming will become more frequent and natural for many providers, regardless of sport. MLS and Apple are one indicator, as is Amazon’s purchase of the Thursday Night Football rights in the NFL.
 
From the article, "Soccer fans more willing to pay to stream than other sports," by Kyle Fansler.

Previously In The News

Tubi leads Parks Associates US FAST ranking

Tubi, The Roku Channel and Pluto TV are the top 3 FAST services in the United States, according to a new ranking from Parks Associates. The research firm said 46% of US internet households now...

Competitive Info: FAST Channels Gain As Traditional TV Declines, Parks Finds.

Traditional television continues to lose viewers to free ad-supported streaming television (FAST) services, according to new research from Parks Associates. The research firm’s quarterly survey...

Tubi leads top ten US FAST services list

Parks Associates released its first Top Ten US FAST Services list, with research showing Tubi, The Roku Channel, and Pluto TV in the top three positions, as the free ad-supported streaming televis...

Parks Associates: Tubi, The Roku Channel and Pluto TV Are Top Three U.S. FAST Services

Tubi, The Roku Channel and Pluto TV are the top three FAST services in the United States based on viewership, according to a new Parks Associates study released May 13. Research compiled by the...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive