Providing market intelligence for more than 35 years

In The News

Snapchat worth $16bn after fresh funding of $538mn from investors pocket

This latest round of investing means that Snapchat has surpassed the $600 million mark. That being said though, industry insiders and analysts believe that the company has a lot further to go. Tejas Mehta of Parks Associates, one of those research firms, points out, “They’ve seen a phenomenal growth, but they need to take the next steps to compete with the other players.” This isn’t a scattered opinion, either. By and large, this is the consensus amongst most people who use the app.

From the article "Snapchat worth $16bn after fresh funding of $538mn from investors pocket" by Charles Miller.

Previously In The News

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...

Netflix, Amazon, Hulu Leading In OTT Subscriptions, Finds Parks

The researchers at Parks Associates have come up with a tally of the most popular over-the-top (OTT) video services as ranked by the number of subscribers. While the numbers are estimates from the fir...

OTT At A Tipping Point, Poised For Rapid Growth

Parks Associates estimates that 86 million streaming media players will be sold globally in 2019. And as streaming subscriber counts continue to grow, the services will be better positioned to bid for...

Household Video Budgets Dropping, Multiplatform Viewing Is Down

Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....