Providing Market Intelligence for 40 Years

In The News

Smartwatches were finally worth our time this year

The growing popularity of smarter timepieces helps explain why smartwatches are co-opting features previously associated with fitness trackers and GPS sports watches, says Parks Associates analyst Kristen Hanich, who notes that the different categories have overlapping features.

"Basic activity tracking is highly popular, but it's a fairly standard feature," Hanich says. "Consumers want more -- which in many cases means a smartwatch."https://www.parksassociates.com/staff/kristen-hanich

From the article "Smartwatches were finally worth our time this year" by Abrar Al-Heeti.

Previously In The News

Integration: The smart home hub killer (Reality Check)

I am glad to report that the smart home market is in rude health. One recent research report from Parks Associates found that 17 percent of US broadband households own an Internet-connected entertainm...

What is Wi-Fi 6 and why you're going to want it

I have, let me see, seven Wi-Fi enabled devices currently running in my home office. That includes a tablet, a smartphone, five laptops, and a Roku streaming the last episode of Game of Thrones. That'...

Save Time and Money with DIY Home Security

There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...

Walmart partners with MGM to boost video-on-demand service Vudu

There are currently more than 200 video services that bypass cable providers and stream content directly to a TV, laptop, phone or game console. That is up from 68 services five years ago, according t...