In The News

Smartwatch Ownership: Millennials 44%, Non-Millennials 23%

August 20, 2016

Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest in smart homes.

Millennials have grown up digital and the Internet of Things is simply adding to their internetworking.

From the article "Smartwatch Ownership: Millennials 44%, Non-Millennials 23%" by Chuck Martin.

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27% of U.S. Broadband Households More Concerned About Security Than 5 Years Ago

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Parks Associates research indicates 40 percent of U.S. smartphone owners use voice-recognition software, generally eclipsing the use of phones for streaming music to speakers or video to a second scre...

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About Parks Associates

Smartwatch Ownership: Millennials 44%, Non-Millennials 23%

Previously In The News

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

27% of U.S. Broadband Households More Concerned About Security Than 5 Years Ago

Top 5 Home Tech Trends and Opportunities for 2017: From Voice Control to VR

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