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In The News

Smartphones Are Driving Consumer Demand For Connected Cars To An All-time High

According to new Parks Associates research published ahead of the 2016 International CES, 44% of car owners in US broadband households already have some a connected car feature on their current vehicle and 64% of drivers want connected car features as standard on their next new ride.

This should be greeted as good news for anyone in favor of self-driving cars. Connected cars are safer cars. They can access real-time information on traffic and weather conditions and, crucially, communicate with other vehicles and even road infrastructure so that they know when there's a car around the corner, out of sight, or if the light ahead is about to change colour.

From the article "Smartphones Are Driving Consumer Demand For Connected Cars To An All-time High" by thestar.com.

Previously In The News

Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...

Amazon Prime Music Still The Biggest US Subscription Service

As Amazon launches its standalone Music Unlimited streaming service, research firm Parks Associates has been reminding the industry of the popularity of the company’s existing Prime Music offering, ba...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

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