Providing market intelligence for more than 35 years

In The News

Smartphones Are Driving Consumer Demand For Connected Cars To An All-time High

According to new Parks Associates research published ahead of the 2016 International CES, 44% of car owners in US broadband households already have some a connected car feature on their current vehicle and 64% of drivers want connected car features as standard on their next new ride.

This should be greeted as good news for anyone in favor of self-driving cars. Connected cars are safer cars. They can access real-time information on traffic and weather conditions and, crucially, communicate with other vehicles and even road infrastructure so that they know when there's a car around the corner, out of sight, or if the light ahead is about to change colour.

From the article "Smartphones Are Driving Consumer Demand For Connected Cars To An All-time High" by thestar.com.

Previously In The News

See Rovi at CONNECTIONS

At Rovi, we believe entertainment discovery should be simple, seamless and personal. We help consumers find content quickly by allowing them to browse, search and even speak to devices, generating rec...

Netgear Announces Orbi Tri-band WiFi System for Greater Home WiFi Coverage

“The connected home has become more data hungry than ever, and video consumption is the primary driver,” says Parks Associates. “Consumers are streaming video to every available screen from an increas...

Caregiver Apps: Four Ways to Boost Adoption Rates

Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it c...

New Study Shows The Growing Decline of Cable TV

In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a st...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive