Providing Market Intelligence for 40 Years

In The News

Smart TVs With Webcams Vulnerable To Online Peeping Toms

A “smart TV” by definition is a television set where one can access the Internet, watch content online via streaming services such as Netflix, or use various other applications that are usually found on computers or smartphones, such as Skype. Ownership of them is on the rise – in 2014, around 42 million households in America had one. By 2018, this is predicted to increase to around 70% of all US households. Heather Way, a Senior Analyst at Parks Associates, noted that “this platform… is forever changing the concept of television.”

From the article "Smart TVs With Webcams Vulnerable To Online Peeping Toms" by Jack Hadfield.
 

Previously In The News

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....