Providing market intelligence for more than 35 years

Parks Associates has announced new research showing more than one-fourth, or 28 percent, of US broadband households own a smart speaker with voice assistant. The international research firm will discuss the impact of voice technologies and other innovations on the smart home ecosystem at the 13th-annual CONNECTIONS Summit: IoT and the Smart Home on January 8 at CES 2019 in Las Vegas, concluding with a networking reception, sponsored by Homematic IP.

From the article "Smart Speaker Use Grows."

Previously In The News

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

Lots of people are canceling HBO Now and Amazon Prime, study says

Last month, Parks Associates released new research suggesting cancellation rates for over-the-top services have held steady at about 18% for the past three years. “With OTT service penetration star...