Providing Market Intelligence for 40 Years

In The News

Smart Speaker Ownership Nearly Doubled in Six Months

It’s taken a little while, relatively speaking, but smart speaker ownership finally appears to be taking off. According to the latest report released today by Parks Associates, ownership of smart speakers reached 27 percent of broadband households in the U.S. during Q1 2018. That’s up almost double the 15 percent in Q3 2017. The new research from Parks, part of their new “Global Connected Living Outlook” report, will be discussed during their CONNECTIONS Conference in San Francisco next week.

From the article "Smart Speaker Ownership Nearly Doubled in Six Months" by Rob Stott.

Previously In The News

Anime fans' hard streaming choices

The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...

TV Antennas Make Comeback As Pay-TV Prices Soar

So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...

Malvern-Based Home Automation Firm Bets Big On Europe

Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...