Providing Market Intelligence for 40 Years

In The News

Smart security gadgets could outsell professional systems 2 to 1

Lots of folks consider getting a professionally-monitored home security system to protect their house -- but consider this: A new study from Parks Associates found that twice as many consumers intend to buy a standalone smart security gadget like a video doorbell or a smart lock, instead.

Specifically, 16 percent of respondents plan to buy a gadget like that in the next year, compared to 8 percent who plan to buy a home security system.

"These smart products address the same core needs of consumers -- to feel safe and secure in their home, having peace of mind that all is well, and knowing they will be alerted of potential dangers," said Dina Abdelrazik, senior analyst at Parks Associates.

From the article "Smart security gadgets could outsell professional systems 2 to 1" by Ry Crist.

Previously In The News

Research Shows COVID-19 Elevates Smart Home Security Use, Increases Safety Concerns

New research from Parks Associates shows COVID-19 has amplified concerns around the safety and security of property and family members, driving consumers to seek solutions from integrators. New res...

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

Amazon Details ‘Custom Home Service’ Featuring CEDIA Smart Home Pros

Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...

Sleep Trackers Offer Money Making Opportunity

According to sleep research from Parks Associates, nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nea...